A mile-long pedestrian street lined with galleries, antique shops, traditional teahouses, and craft stores — Insadong is the cultural heart of old Seoul.
Introduction
Insadong (인사동) is Seoul’s premier street for experiencing traditional Korean culture in a modern city setting. Stretching roughly 700m through Jongno-gu, the alley hosts over 100 galleries and antique shops, dozens of traditional craft and souvenir stores, and iconic teahouses like Dawon. The Ssamziegil courtyard mall offers contemporary indie design shops and street performances. On weekends the street closes to vehicles, transforming into a pedestrian cultural market.
Highlights
- 100+ art galleries and antique shops
- Weekend pedestrian-only street market
- Ssamziegil indie courtyard mall
- Traditional Korean teahouses
- Unique Korean craft souvenirs & ceramics
Basic info
Map
What's nearby
Here are some recommended destinations nearby.

